MALLORY KNOW ‘SUGAR’

Our brand new video for Mallory Knox is now up.

For this video the band asked for a clean but bold look. So we set out to create a minimalist aesthetic that still packed a punch of energy.

The narrative’s key theme is isolation and how through no fault of your own you can get stuck in cycles that bring you back to where you started, alone.

To me the tracks lyrics to have sombre undertone, but the rhythm and overall sound is still quite sexy. My idea for ‘Sugar’ was to bring out these contrasting themes.

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